"The dawn of the artificial intelligence (AI) era for creative agencies is upon us and it will represent a massive sea change in how work is produced forever. Agencies will all soon be using readily available and easy-to-adopt smart-copy generation tools like Jasper for content creation, hyper-charging SEO results with Surfer and making royalty-free music for campaigns with platforms like Boomy."
"By using AI to automate outputs and shrink hours needed for tedious tasks, deliverables will get done faster, more efficiently and minimize costs for agencies and their clients. While human editing and oversight for most of these tasks will be required in the near-term, data is the prime currency for these tools and machine learning will rapidly compound results as usage increases and these new tools improve at an incredible pace."
Creative agencies will adopt readily available AI tools for content, SEO, and music production, increasing speed and reducing costs. Aggregators like Futurepedia enable discovery and cross-departmental use of emerging platforms. Automation will shrink hours for tedious tasks while human editing and oversight remain necessary in the near term. Data becomes the prime currency as machine learning compounds improvements with increased usage. Core collaboration platforms will add AI assistants to boost productivity and new platforms will emerge to expand creative capacity. A competitive race among startups and giants will spur acquisitions and shift VC funding toward AI tools with immediate adoption, and marketing functions will gain specialized tool stacks for onboarding, content, moderation, tracking and reporting.
Read at The Drum
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