Sainsbury's partnered with Microsoft for a five-year strategic deal to drive its 'Next Level Sainsbury's' strategy through AI tools, aiming to improve store operations, staff efficiency, and customer service.
Sainsbury's will utilize AI tools to enhance customer experience, streamline online shopping, and speed up tasks like stock replenishment, enabling better service and sales opportunities while empowering staff.
Clare Barclay, CEO of Microsoft UK, highlighted Sainsbury's vision centered on AI for new service development, emphasizing improvements in customer and colleague experiences through the partnership.
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