The partnership between McCann Worldgroup and [Ai]magination will allow McCann to utilize [Ai]magination's technology to create AI-generated content for its brands like Nestlé, Coca-Cola, and L'Oreal.
Initially, the collaboration will concentrate on generating AI-produced images due to the sophistication of generative AI in this field, with potential future expansion into video content.
#ai-generated-content #marketing-partnerships #generative-ai #advertising-industry #digital-content-production
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