At any given moment, a great deal of the teeming, frenetic activity we experience online-clicks, views, posts, comments, likes, and shares-is coming from people who are scrolling on their phones in the bathroom.
...my imagined audience of undistracted, fully engaged readers is an idealized one. I'm distracted just like everyone else: Sometimes I read deeply, but the majority of my nonwork surfing involves inattentively scrolling through clicky articles...
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