"Did you know that fun is the No. 1 occasion not meeting modern beer drinkers' needs? That learning came from New Belgium's studies into shifting consumer behaviors on the Fort Collins, Colorado-headquartered craft brewery's quest to find out why some drinkers are exiting in the beer category for other types of beverages. How can craft brewers bring the fun back? At Brewbound Live 2025, New Belgium CMO Rebecca Dye Yonushonis will share the ways the brewery is attempting to solve the industry's fun crisis,"
"what the company has learned about shopping patterns and why a one-size-fits-all approach to beer's top channels doesn't work in 2025. Dye Yonushonis joins a stacked speaker lineup for Brewbound Live 2025, taking place December 10 and 11 at the Marina del Rey Marriott. Tickets are available now for the gathering of founders, entrepreneurs, sales leaders, marketers, c-suite executives, retailers, distributors and suppliers from across the industry. Early registration pricing ends tomorrow, Friday, October 24."
New Belgium's studies found fun is the No. 1 occasion failing to meet modern beer drinkers' needs and linked that gap to shifting consumer behaviors and category exits. The brewery is attempting to solve the industry's fun crisis and has analyzed shopping patterns and channel behaviors, concluding that a one-size-fits-all approach to beer's top channels does not work in 2025. Brewbound Live 2025 takes place December 10 and 11 at the Marina del Rey Marriott and brings together founders, entrepreneurs, sales leaders, marketers, c-suite executives, retailers, distributors and suppliers. Early registration pricing ends Friday, October 24.
Read at www.brewbound.com
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