"We missed the mark with this video, and we're sorry": Apple apologises for controversial iPad Pro ad showing instruments being destroyed
Apple apologizes for controversial iPad Pro ad that depicted crushing creative tools, acknowledging insensitivity towards artists' reverence for their instruments. [ more ]
Bumble admits it "made a mistake" with controversial billboard ads
Bumble faced backlash for controversial celibacy ads, highlighting the importance of being mindful and respectful when creating marketing campaigns. [ more ]
The links between social media, influencers, and consumerism: How to be more intentional with what you're buying
Influencers play a significant role in Gen Z's social media shopping habits. It's crucial to be aware of potential dangers and trends in consumer spending. [ more ]
Apple gets crushing backlash to its 'gross' iPad ad from celebrities and artists | CBC News
Apple's controversial iPad ad has drawn criticism for its portrayal of replacing traditional creative tools, upsetting artists and the creative community. [ more ]
Visit California shifted from Dream Big to Ultimate Playground campaign due to branding reasons and changing political climate, aiming for a more neutral message. [ more ]
Gen AI is providing a return on investment for marketers, with benefits including time and cost savings, improved customer data utilization, ad targeting, and personalization. [ more ]
Social media managers are crucial for connecting brands with their audience. The rise of social media platforms has created new opportunities for marketing and job roles. [ more ]
'The end of the world isn't nigh, it's AI' according to Sir John Hegarty
The transformative potential of AI can change everything if creatively engaged with, emphasizing the importance of creativity in marketing and branding. [ more ]
Matana Bracha Horowitz: A passionate Jerusalem marketing whiz
Matana Bracha Horowitz transitioned from makeup artist to marketing professional due to physical limitations, creating a one-stop shop for small businesses. [ more ]
Crafting the Perfect Slogan: Your Guide to Memorable Brand Taglines
A killer slogan should capture brand essence with memorable language techniques and reflect brand personality through simplicity and audience understanding. [ more ]
Want to win an ad award? You'll need an 'accident' and a few cones
Marketers often overestimate public interest but can capitalize on mistakes that garner attention. Smart marketers understand human behavior and use it to their advantage. [ more ]
Generative AI tools like Brainy Docs, CopyCopter, and DeepBrain are enabling businesses to quickly create videos from text for marketing on various platforms. [ more ]
Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes | AdExchanger
Marketers must adapt data strategies for a post-cookie world by combining first-party and third-party data for sustainability and targeting in omnichannel advertising. [ more ]
Inside the WNBA's mission to make 2024 its biggest season ever
The WNBA has experienced significant growth in viewership, attendance, and revenue, with investments in marketing, analytics, and digital transformation playing a crucial role. [ more ]
Samsung mocks Apple's crushing iPad Pro ad with its own 'UnCrush' pitch
Samsung responded to Apple's 'Crush' ad with a video called 'UnCrush,' attempting to join the conversation and find a weak point in Apple's armor. [ more ]
The 2020s witnessed challenges with lockdowns, pandemic, and economic issues, but some exceptional ads like Emily Crisps' shone amid the chaos. [ more ]
No, A Tesla Cybertruck Can't Outrun A Porsche 911 While Towing
The Cybertruck did not beat a Porsche 911 in a quarter-mile drag race as initially portrayed, implying that Tesla used some measures to amplify the outcome. [ more ]
How to Win at Content Creation? Top Strategies in 2024 - jeffbullas.com
The importance of content creation has drastically increased over time, emphasizing genuine connections and strategic approaches in a digital world. [ more ]
Council Post: Four Stories That Will Change Business Texting Forever In 2024
Big changes in text communications in 2024 will impact marketing, sales, and audience experience, enhancing features and branding opportunities. [ more ]