These skulls, though, are only the latest in a decades-long trend that, according to United States Patent and Trademark Office records, saw the rate of skulls and skeletons in American logos increase by a factor of almost seven from the 1980s to the 2010s. Throughout the last decade, skulls and skeletons appeared in nearly one of every 200 new U.S. logos, a number that has dipped only slightly in the 2020s.
"When used light and small, it's super precise and premium; in its big, fat, expressive italic form, it looks more bold and a bit weird," Tom explains. Overall the tone of voice is packed with wit and in-jokes, from its copywriting down to its new file name, .af - which apart from being on every file you export from the programme, is also used in myriad, tongue-in-cheek ways across merch, such as its "Sketchy.af" notebook.
Simply put: Colors drive emotions, and emotions drive purchasing behavior. The brain processes visuals faster than text, so colors trigger subconscious associations that shape perception before other messages make their way in. For consumers connecting with a brand or product, color helps them instantly categorize products and streamlines their decision-making. It happens fast- customers form judgments about products within the first 90 seconds of interaction, with up to 90% of that assessment based solely on color.
In the competitive world of retail, every detail counts. While product quality is paramount, one of the most powerful levers you have to attract attention, build trust, and drive sales is your retail labelling. The label is often the first interaction a customer has with your product - the thing they see, read, touch. An eye-catching label from CDM Labels can turn a glance into a purchase, while a dull or confusing one can leave your product overlooked.
On this week's episode, co-hosts Gabriela Barkho and Melissa Daniels get into the news of Quince dodging claims from Ugg's parent, Deckers Brands, that it unlawfully copied two of its best-selling styles. Next, they discuss the announcement from cosmetics company E.l.f that it will be offering live shopping on streaming service Twitch, and the implications for the potential resurgence of streaming in social commerce.
TikTok has announced the shortlists for its Nordic TikTok Ad Awards for 2025, highlighting a range of top ad agencies and creators that have put together some of the best performing, attention-grabbing campaigns in the app.
I was thrilled this week when Apple issued a press release announcing that its original film, F1 The Movie, starring Brad Pitt, would make its streaming debut on the company's video service December 12. But it wasn't the news about the movie that excited me. Rather, it was a small line at the end of the press release that quietly announced something else: "Apple TV+ is now simply Apple TV, with a vibrant new identity."
Here's the thing about digital marketing right now: everyone's doing it. Your potential customers wake up to hundreds of emails, scroll past thousands of adverts, and ignore countless social media posts before they've even finished their morning coffee. That's exactly why printed materials have become surprisingly effective again. When a thoughtfully designed mailer lands on someone's desk, it actually gets noticed because it's different.
"Where The Mission Meets The Moment" - that's the message Santa Clara hopes to convey when the Super Bowl and the FIFA World Cup come to Levi's Stadium next year. The city unveiled the slogan last month in hopes of cementing Santa Clara's place on the global stage, as it prepares to host two of the biggest events in sports.
If you haven't seen them yet, OpenAI's launched new ad campaign of short 30 seconds videos that embed AI into an idealised, warmly analog, version of the past. They're quite visually pleasing, to be honest, with a slight VHS grain and muted colours, and depict very relatable everyday scenarios like wanting to impress a girl or getting fitter. They lean hard on 80s soundtracks and cheesy movie vibes.
Variety's Future of Brand Summit, presented by Acxiom, gathered the industry's top executives, marketers, creatives and cultural leaders on Wednesday in New York for an event that explored how companies are fueling their brands with creativity, culture and community.
Spike Jonze's Gucci movie The Tiger is quite something both as a film and piece of branding. With strong acting from an ensemble cast including Demi Moore, Ed Norton, and Elliot Page, it weaves contemporary themes and a White Lotus-like atmosphere with sleek cinematography and bold brand storytelling and aesthetics.
Scotland-based law firm Shepherd and Wedderburn has recently been hit with accusations of logo plagiarism, with claims its design is strikingly similar to Serena Williams' jewellery brand. While the Tennis star has yet to comment on the controversy, the law firm has defended the design, citing the contrast of the brands in question. While logo design disputes are nothing new, rarely are they sparked by public attention. While the controversy appears entirely coincidental, it has raised questions about how the allegedly identical logo design wasn't flagged. However, with no legal action currently served, it seems the law firm is standing strong with its rebranded identity.
We all met at FSU. Lukasz [Tracz], who's one of the co-CEOs, and myself were both waiters at Olive Garden. We became best friends, and then he told me he had a twin brother and I said, Get out of here, I have a twin.
The short-form video world is clocking at lightning speed, where attention spans are dwindling, and content creators must win hearts within seconds. Short-form videos are rewarded by platforms for their straightforwardness, and that's where micro-stories fit the bill. Micro-stories are stories that are condensed into under five seconds, at times powered by cutting-edge edits that leave audiences laughing, gasping, or swiping back to rewatch. Pippit simplifies this art. With its user-friendly editing capabilities, producers can turn raw footage into stop-in-your-scroll micro-stories.
From the very beginning, Blue Moon built its flavor profile around Valencia orange peel, a choice that set it apart from other wheat beers on the market. Where most breweries leaned into coriander or spice, Blue Moon leaned into citrus, crafting a brew that was smooth, bright, and unmistakably refreshing. The garnish-originally an experiment to amplify those natural notes-quickly became more than an accessory. It became part of the brand's DNA, a visual cue that transformed a pint into an experience.
There was no kind of intention behind creating this kind of cannabis brand or this intersection of cannabis and Judaism. It was a way of connecting to my Judaism in a little bit of a different way, said Cohen. Judaism gets thrown upon you when you're young, as does all religion, and people want to find their own identity within the religion as they grow up and different life experiences mold them.
In 1827, in the small Tuscan town of Sansepolcro, Italy, Giulia Buitoni-a mother and home cook-became so well known for her starchy noodles that she decided to launch a pasta business. She didn't have much money, so she traded her most valuable necklace for a pasta machine. The trade was well worth it. Buitoni pasta was an instant success in Italy, and within the century, the company was selling its pasta around the world.
Starting a business from scratch may feel overwhelming, but the journey becomes easier with clear steps. Begin by finding a problem to solve and making sure there's real demand for your idea. Create a simple plan that covers your goals, budget, and strategy. Secure the right funding, complete the legal formalities, and focus on building a strong brand presence. Start small, test your product or service, and improve based on feedback. Use marketing to reach your audience and grow steadily.
To start, the pianos are supposedly strategic in helping to keep travelers calm in what is a universally stressful setting. Historically, somewhere around 30-40% of travelers reported being nervous about flying, but in the past year - in light of the uptick in aviation incidents - that number has risen to 67%, according to a poll commissioned by The Points Guy. Music, when it's played well, can be instrumental in easing nerves on a subconscious level.
"Nike introduced 'Just do it' nearly four decades ago in 1988. Often used alongside the Nike swoosh logo, it became one of the most recognised brand assets in the world thanks to its authenticity and simplicity. So why mess with it? To clarify, this isn't a rebrand like some are making out. Instead, this stands as a one-off campaign that aims to relaunch the famous call to action by interrogating what it means."
For more than three decades, PATRÓN has held a steady place at the forefront of premium tequila, its iconic bottle and bee emblem instantly recognizable on backbars around the world. Now, for the first time in 36 years, the brand is reintroducing its look with a refreshed bottle and packaging design. While the tequila itself - made from only three natural ingredients - remains unchanged, the new design reflects both a reverence for tradition and a bold step into the future of luxury spirits.
