"Getting exposure for your brand is an important part of your marketing strategy. Some experts advise small businesses to spend 7 to 8 percent of their revenue on marketing. In today's inflation-squeezed economy, however, many businesses can't afford to put a significant portion of their budgets into marketing campaigns that fall flat. Luckily, Inc.'s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so you don't have to."
"The Seattle-based SEO agency Compose.ly's work scaling written articles has helped grow web traffic for sites such as Next Level Urgent Care and Trava Security. Next Level Urgent Care said Compose.ly went "the extra mile by building out a custom dashboard, allowing [us] to track progress toward those goals in real time. Their commitment to transparency, especially around KPIs, is a reflection of the effort they put in day after day.""
"Things like art direction are best left to the artists. Take the New York- and Copenhagen-baseddesign and branding agency YummyColours's campaign for Shopify, which helped the e-commerce company break into European markets, or the Houston-based events services company Innovative Environments' signage campaigns that helped earned it a partnership with the Houston Zoo. Or let's say you're worried about search engine optimization. You can't ignore it, even if changes in search engines may be on the way in the next few years."
High-quality marketing and advertising partners offer targeted exposure and measurable results for brands constrained by limited budgets. Inc.'s Power Partners list identifies best-in-class companies across advertising, branding, events, and SEO to streamline partner selection. Design and art direction firms like YummyColours can enable market expansion, as with Shopify in Europe, while event signage specialists such as Innovative Environments can unlock strategic partnerships like with the Houston Zoo. SEO agencies like Compose.ly scale written content to grow web traffic and provide dashboards and KPI transparency to demonstrate progress and ROI. Creative consultancies deliver specialized design expertise for corporate reporting and impact communications.
Read at Inc
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