"Meta Platforms ended the third quarter with 3.54 billion daily active users across its websites and mobile apps, an 8% year-over-year increase. The world's population is about 8.3 billion people. If we remove all those who are too young to have an Instagram account, it may well be the case that something like half of eligible adults (or young adults) worldwide visit at least one of Meta's websites and apps every single day. That user base is a veritable goldmine."
"And the best part: Most of them are unlikely to go anywhere anytime soon, given the company's strong network effects. Consider why people open Instagram accounts. It could be to keep up with friends and family, to become an influencer, or to promote products for their businesses, among other reasons. For each of these uses, the platform becomes even more valuable as more people join in, and for those who are already in those networks, it makes little sense to leave."
Meta Platforms serves 3.54 billion daily active users across websites and mobile apps, representing a large portion of eligible adults worldwide. Revenue performance is strong as the company seeks to capitalize on artificial intelligence opportunities. Network effects make user retention likely, because social and business uses—keeping up with friends and family, influencer activity, and product promotion—become more valuable as more people join. That massive, engaged audience makes the ecosystem attractive to advertisers and enables new monetization initiatives. Recent launches include Threads, which reached 150 million daily users in under three years, and Facebook Marketplace, which leverages existing user connections to facilitate buyer–seller interactions.
Read at The Motley Fool
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