Invibes guida la strada nelle alternative al targeting cookieless
Invibes Advertising innovates with Invibes Handshake API to navigate the cookieless future, offering targeted advertising solutions without third-party cookies. [ more ]
Data mining is prevalent in today's digital world, impacting privacy by collecting and analyzing vast amounts of personal data for targeted advertising and other influences. [ more ]
Publishers' Privacy Sandbox testing enters a 'holding pattern'
Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition. [ more ]
Buy Rating Reaffirmed for Alphabet Amid AI-Driven Ad Strategy Optimism - TipRanks.com
Eric Sheridan reiterated Buy rating on Alphabet Class A due to AI innovation in advertising, driving revenue growth and optimistic financial outlook. [ more ]
Reddit Posts $575 Million Loss Tied to I.P.O. but Also Strong Growth
Reddit reported over $500 million loss due to stock-based compensation post-IPO, but showed strong revenue and user growth, indicating potential in digital advertising. [ more ]
Invibes Leads the Way in Cookieless Targeting Alternatives
Advertisers must prepare for the cookieless future by adopting innovative solutions like Invibes Handshake API to ensure effective targeting while respecting user privacy. [ more ]
Digital advertising shifts towards bigger-picture marketing analysis amidst privacy changes, integrating incrementality measurement method alongside MTA and MMM for better insights. [ more ]
AI-Driven Growth Set To Strengthen Google's Ad Revenue: Goldman Sachs - Alphabet (NASDAQ:GOOGL)
Alphabet's AI tools and services highlighted at Google Marketing Live could enhance ad performance and disrupt legacy formats, positioning the company well in digital advertising and streaming video. [ more ]
Inside Google's CTV pitch: A lot of AI and a push to avoid privacy stumbles
Google focuses on CTV's aboveboard model compared to digital advertising, emphasizing the opportunity to start fresh without third-party cookies. [ more ]
What The CMA Has To Say About The Privacy Sandbox; The Cookie's Loss Is MMM's Gain | AdExchanger
The UK's Competition and Markets Authority (CMA) has highlighted concerns over Google's Privacy Sandbox potentially favoring Google and compromising competition. [ more ]
Steering CTV Programmatic Toward Trust And Transparency | AdExchanger
CTV ad spend reached $21 billion in 2023, growing 4x in five years. Validation of impressions crucial to tackle fraud and ensure ad dollars translate into outcomes. [ more ]
What Is Performance Marketing? Definition and Beginner's Guide (2024) - Shopify
Performance marketing focuses on measurable results like clicks, leads, and sales, offering a solution to the uncertainty in traditional advertising. [ more ]
Job Vacancy: Performance Marketing Spezialist (m/w/d) (KI | Startup | Remote | Lernen) // LWB Gruppe | Marketing & Communications Jobs | Berlin Startup Jobs
Performance Marketing is evolving, requiring a blend of creative and technical skills for continuous optimization. [ more ]
Ibotta stock rises as Goldman Sachs, Citi assume coverage By Investing.com
Ibotta (IBTA) is favorably leveraged to long-term growth in digital advertising and grocery sectors, attracting coverage from various analysts.
Price targets range from $103 to $130, with optimistic views on Ibotta's potential to drive significant cash flow and lead in digital promotions. [ more ]
The advertising industry "has stalled" as it faces a cookieless future | MarTech
The digital advertising industry is facing delays in third-party cookie deprecation and innovation due to the uncertainty surrounding Google's Privacy Sandbox. [ more ]
Fox and Gordon Ramsay are partnering to launch a digital food and entertainment brand called "Bite," focusing on original digital content and advertising opportunities. [ more ]
Amazon is reducing low-inventory-level fees for FBA merchants, Walmart uses Roblox for virtual shopping, Meta introduces AI tools for Reels advertisers. [ more ]
Verve Group's ATOM 3.0 Brings ID-Less, On-Device Behavioural Targeting to 10,000+ apps - ExchangeWire.com
ATOM 3.0 is an advanced on-device targeting solution for mobile user addressability, offering predictive capabilities without relying on personal identifiers. [ more ]
PATTISON Modernises its Out-of-Home Technology Stack with Broadsign
Broadsign and PATTISON Outdoor Advertising partnered to optimize OOH inventory and revenue opportunities through advanced technology solutions. [ more ]
As Ad Spend Rises, Marketing Budgets Switch To Commerce
Advertising spend in the U.S. is expected to increase by 5.6% to $360 billion, excluding political advertising, with significant growth in digital ad spend. [ more ]
Malvertising Slips Through: Boosting Digital PR And Ad Safety Is Vital
Digital ad tools by mar-tech startups are crucial, but malvertising poses significant threats exploiting trust and mimicking legitimate brands. [ more ]