"My career spans 40 years in market research, advertising, public relations, polling, and consulting. Before founding Stagwell, a global marketing and communications company, I served as an executive vice president and chief strategy officer at Microsoft. I'm also the cofounder and CEO of Penn Schoen Berland, a market research firm that I built and sold to WPP, a British multinational communications company."
"At WPP, I saw the ins and outs of big marketing and decided it wasn't people-oriented enough. I decided to establish a new company to address the problems I observed. I was still at Microsoft, and I had been promoted to head all the advertising. The chief strategy officer, Steve Ballmer, came to me and said, "You know, that idea you've had? I like that idea, and I'll be your core investor.""
"On September 15, 2015, we started Stagwell with a single employee in a half-rented office. Here's what a typical day looks like 10 years later with a team of 13,000 employees worldwide. I wake up around 7 a.m. Several people on my team are up for 4 a.m., but not me. I sleep until at least 7 or 7:30 a.m."
My career spans 40 years in market research, advertising, public relations, polling, and consulting. I served as executive vice president and chief strategy officer at Microsoft and cofounder and CEO of Penn Schoen Berland, a market research firm sold to WPP. I served as White House pollster to President Bill Clinton and chief strategist for his 1996 reelection, and later advised Hillary Clinton's campaigns. At WPP I observed that big marketing was not people-oriented enough and decided to found a new company. On September 15, 2015, I started Stagwell with a single employee; the company now has 13,000 employees worldwide. My routine includes waking around 7 a.m. and checking the phone immediately.
Read at Business Insider
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