"Last week, one of Dentsu's media agencies, iProspect, said it had expanded an existing relationship its sibling Merkle has with BJ's Wholesale Club to now include performance media duties handled by iProspect. The news follows wins of BMW Group's media across Europe, also led by iProspect, back in July, and Dollar General (along with its retail media network) in May."
""As part of the reevaluation of underperforming businesses, we will explore and implement strategic alternatives including comprehensive andstrategic partnerships, aiming to enhance corporate value by proceeding." Though he didn't specifically say "selling non-Japanese assets" in the form of the former Aegis agencies that Dentsu acquired in early 2013, most of the analyst world interpreted it as hanging up a for-sale sign."
Dentsu's agency network has recently secured multiple client wins through iProspect, including expanded performance media duties with BJ's Wholesale Club, BMW Group media across Europe, Dollar General and a successful global defense of Pandora. These wins follow a management reshuffle at the performance unit and additional account gains such as eBay, Principal Financial Group and Hy-Vee. Despite positive client momentum, global CEO Hiroshi Igarashi announced a reevaluation of underperforming businesses and said Dentsu will explore strategic alternatives, including partnerships. Analysts largely interpreted the move as signaling potential sales of former Aegis non-Japanese assets amid intense industry consolidation.
Read at Digiday
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