fromDigiday
11 hours agoMedia Buying Briefing: Why Dentsu Japan and the rest of the holdco just don't fit well together
Last week, one of Dentsu's media agencies, iProspect, said it had expanded an existing relationship its sibling Merkle has with BJ's Wholesale Club to now include performance media duties handled by iProspect. The news follows wins of BMW Group's media across Europe, also led by iProspect, back in July, and Dollar General (along with its retail media network) in May.
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