A CRM strategy outlines a step-by-step plan for leveraging technology and data to build successful customer relationships, improve customer experiences, and drive business profitability.
A good CRM strategy enables companies to tailor products, services, and marketing efforts to customer needs, provide personalized experiences, enhance relationships, and increase customer loyalty.
Before developing a CRM strategy, businesses should audit current processes and customer data, conduct customer research, segment customers, and set clear objectives for CRM implementation.
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