What does 'better data quality' mean for marketers? And how do we get there? | MarTech
Briefly

from MarTech3 weeks ago
Data quality in martech tools involves accuracy, completeness, consistency, cleanliness, and timeliness for effective decision-making.
MarTechhttps://martech.org/what-does-better-data-quality-mean-for-marketers-and-how-do-we-get-there/
Improving data quality requires a step-by-step approach, starting with a data assessment and then focusing on data cleaning and standardization.
MarTechhttps://martech.org/what-does-better-data-quality-mean-for-marketers-and-how-do-we-get-there/
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