"Tesla has filed a trademark for a bespoke Roadster badge that looks like it belongs on a Lamborghini. The car it will adorn was first promised nine years ago."
"The trademark filing, submitted to the United States Patent and Trademark Office on 28 April on an intent-to-use basis, covers a stylised triangular shield bearing the Roadster wordmark and four vertical lines that, according to the filing, represent "speed, propulsion, heat, or wind." It is the most tangible thing Tesla has produced for the Roadster in nearly a decade."
"The trademark application is unusual for Tesla. Apart from the Cybertruck's angular two-part emblem, the company has never given one of its vehicles a standalone badge. The Model S, 3, X, and Y use Tesla's corporate T logo. The Roadster is getting the kind of bespoke branding treatment normally reserved for supercar marques: a dedicated shield, a custom wordmark in a stretched angular font with segmented letterforms, and a separate silhouette mark consisting of three flowing curved lines that form the vehicle's profile."
"Tesla filed two distinct trademark applications. The first is a stylised "ROADSTER" wordmark in a triangular shield. The second is the vehicle silhouette. Both were filed on an intent-to-use basis, meaning Tesla has declared a plan to put these marks into commercial use but has not yet done so."
Tesla filed two intent-to-use trademark applications for a bespoke Roadster badge with a stylised triangular shield and a separate vehicle silhouette mark. The shield includes a ROADSTER wordmark and four vertical lines described as representing speed, propulsion, heat, or wind. The silhouette mark uses three flowing curved lines to form the vehicle’s profile. This is Tesla’s first standalone vehicle branding effort beyond the Cybertruck, since other models use the corporate T logo. The Roadster was originally promised in 2017 with a prototype featuring a 200 kWh battery, a claimed 620-mile range, and a 1.9-second zero-to-60 time, with production planned for 2020, but it has not been produced yet.
Read at TNW | Electric-Vehicle
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