"Generative AI means people are making longer, more specific queries when they search online. That's taking them to their answer faster, and, when it comes to online shopping, it means they're clicking "buy" faster, too. For Google, that's potentially a problem (fewer clicks). It's also a massive opportunity. This week, it shared some of the ways it's adapting as generative AI upends traditional search. The first is shopping, which is a significant part of search advertising - Google's core moneymaking business."
"Google is revamping how shopping works in AI Mode, its generative AI-driven version of search. Users can now make more specific product queries, which Google says will help them reach their buying destination faster. What was once a search for "burgundy shirt" may now be "burgundy shirt in size 12 with a single front pocket that costs less than $50." Users will also be able to have AI Mode produce a list of options and then ask it to compare different products against one another."
Generative AI is producing longer, more specific search queries, bringing users more quickly to answers and purchase decisions. Google reports queries two to three times longer than traditional searches and calls the new behavior 'vibe shopping' for its fluid, conversational nature. Google is updating AI Mode to accept detailed product requests, generate option lists, and compare products, aiming to help users reach buying destinations faster. Because faster purchases can reduce ad clicks, Google is introducing new shopping features and advertiser tools to keep users engaged within Google and preserve revenue from search advertising.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]