"If there's one food trend that defines snacking in the 2020s, it's the protein craze. The modern health and fitness hype paved the way for many of us to gloss over sugary sweets and carb-heavy dishes in favor of foods that help us meet our gym goals. Lately, big food brands have been bringing something new to the market: high-protein snacks that double as dessert. Now, Pot-Tarts are scratching that itch for a hearty treat."
"Pop-Tarts, one of the nation's beloved snack brands, is putting a new, protein-centric spin on the snack that was a staple in our childhoods (and let's be real - our adulthoods, too). The brand just unveiled Pop-Tarts Protein, available in Slammin' Strawberry, Boostin' Brown Sugar Cinnamon, and Bumpin' Blueberry, revisions of the iconic flavors that put Pop-Tarts on the snack map. This time, there are 10 grams of protein packed per serving - a significant boost from regular Pop-Tarts' mere 4 grams per serving."
"If you're looking to get your hands on the new Pop-Tarts Protein, you won't have to wait long. Slammin' Strawberry, Boostin' Brown Sugar, and Bumpin' Blueberry are available for purchase starting in November 2025. You can find them at major retailers like Wal-Mart, Target, and other grocery stores and supermarket chains nationwide. Each box comes with four packages of two pastries per package for a total of eight Pop-Tarts in each box. Expect to pay around $3.99 for a box, but prices may vary by location."
High-protein snacking dominates current food trends and has shifted attention away from sugary and carb-heavy options toward snacks that support fitness goals. Pop-Tarts introduced Pop-Tarts Protein in Slammin' Strawberry, Boostin' Brown Sugar Cinnamon, and Bumpin' Blueberry, delivering 10 grams of protein per serving versus 4 grams in regular Pop-Tarts. The product targets consumers seeking a dessert-like snack with added protein. Retail rollout begins in November 2025 at major retailers including Wal‑Mart and Target. Boxes contain four foil packages of two pastries (eight total) and retail around $3.99, with regional price variation. Some recommendations are based on firsthand impressions of promotional materials and products provided by the manufacturer.
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