"I was drawn to Tommy's culture and values, particularly their commitment to authenticity and community-driven work. I think the US market, in particular, is hungry for new ideas that defy the mediocrity of a lot of advertising today."
"As the industry shifts toward innovative and immersive marketing, Joe will leverage his expertise in storytelling and brand relevance to drive Tommy's growth, establishing it as a hub for creative excellence."
Joe Fotheringham has been appointed as Senior Vice President of Creative at Tommy. He has a rich background in advertising, having worked with major brands like Apple and HBO. His experience includes leading creative divisions and pioneering social strategies. Based in Los Angeles, Joe will work on campaigns for clients such as Netflix and Amazon Prime. He emphasizes the importance of authenticity and community-driven work, aiming to create impactful campaigns that stand out in the advertising landscape.
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