7-Eleven's mobile campaign used in-play and in-game advertising technology to amplify awareness of the new Slurpee Plus Guarana flavor...
To capture the attention of Slurpee fans, 7-Eleven met them in the arena where they experience maximum fun and enjoyment: the world of gaming.
7-Eleven's bestselling Slurpee has been capturing the attention of male and female audiences aged 13 to 34...
Mobile is the main playground of this younger generation, and a good majority of them are heavily into gaming...
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