Global hospitality group Accor has selected Accenture to elevate its content production capabilities, aiming for scalability and consistency in marketing communications across its diverse hotel brands.
The 'Content Atelier' is set to revolutionize content production, spanning both physical and digital communications. Accessible to Accor marketing professionals globally, the model streamlines content production from initial briefing to performance measurement and optimization, aligning with leading design principles and integrated into Accenture's SynOps platform for marketing and content operations, the company said in a statement.
Stéphanie Jaffré, SVP Digital Marketing & eCommerce, Premium, Midscale & Economy Brands, Accor, highlighted the importance of reaching guests effectively and connecting with them across various digital channels. She emphasized the need for a robust framework to inspire and support travel needs and desires.
Martial Viudes, Managing Director, Accenture Song, expressed pride in supporting Accor's transformation in content production. He emphasized the optimization of efficiency on a global scale, ensuring locally relevant and ultra-personalized experiences for guests.
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