Ad of the Day: Odd Deutsche Telekom Euro 2024 spot thrives on contrasts and strangeness
Briefly

The ad for the Uefa European Football Championship by Deutsche Telekom takes a refreshing and off-piste approach, showcasing strange scenarios like a naked pub goer and a lonely dog. It defies typical sports ad norms but effectively engages viewers.
The sharp cuts between scenes in the ad intensify excitement, transitioning from a packed town square to a desolate setting with just a small dog. The European tone and sound design further enhance its impact.
Read at The Drum
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