As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings
Briefly

from Digiday4 months ago
"We believe great commerce marketing comes from maximizing the total business impact of every program," said Rob Rivenburgh, global CEO of The Mars Agency.
Digidayhttps://digiday.com/media-buying/as-the-cookie-dies-and-retail-media-grows-the-mars-agency-expands-its-commerce-offerings/
"For RMNs to maintain and increase their investments, they must independently verify performance on their platforms," said Dan Slivjanovski, CMO of DoubleVerify.
Digidayhttps://digiday.com/media-buying/as-the-cookie-dies-and-retail-media-grows-the-mars-agency-expands-its-commerce-offerings/
Read at Digiday
#commerce-marketing #transparency #measurement #retail-media #third-party-cookies #data-integration
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