51% of gaming app users opt-in to tracking, up 10% since ATT rollout, while non-gaming apps see a 3% increase, showcasing evolving user behavior post-ATT implementation.
28% rise in ad spend on iOS, with 50% of apps boosting expenses, contrasts with Android's 5% growth, indicating a clear preference for iOS due to ATT changes.
Non-organic app installs surge by 51% on iOS compared to Android's 21% increase, demonstrating the shifting landscape of digital marketing strategies following ATT enforcement.
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