"Fandom has always been emotional. But for most brands, it has also been largely invisible. No one has created an operating model for Fandom. Not yet. Every stadium, concert venue, and arena is filled with high-value customers-fans who travel, spend, advocate, and return again and again. Yet most organizations still know surprisingly little about them. Not beyond an email address. Not beyond a transaction."
"That disconnect is becoming one of the most important-and solvable-problems in the experience economy. FanFeed, a startup founded by Cole Rubin and Jack Phifer, is betting that the future of loyalty isn't built on points or programs. It's built on identity. And more specifically, on understanding fandom at an individual level."
"After building and exiting a ticketing and data infrastructure company that processed billions in transactions for teams and venues, he saw a persistent gap: teams didn't actually know who was in their buildings. "A lot of teams might have the email address of a third of the people in the building," Rubin told me. "But there's this concept of the invisible fan.""
"Instead of starting with transactions, it starts with experiences. At the consumer level, the platform aggregates a fan's entire live event history-games, concerts, travel-into a single, curated timeline. Photos, videos, setlists, box scores. A personal archive of fandom. "It pulls in all of the pictures and videos of every event you've att"
Fandom is highly emotional and valuable, yet most brands treat it as largely invisible and only capture basic contact and transaction data. This creates a disconnect in the experience economy, where organizations know little about who fans are or how they behave. FanFeed targets this problem by shifting from transaction-based loyalty to identity-based understanding. The platform aggregates a fan’s live event history—games, concerts, and travel—into a curated timeline that includes photos, videos, setlists, and box scores. This creates a personal archive of fandom and supports more relevant engagement by capturing behaviors traditional CRM systems miss.
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