These expansions will provide many more brands and creators with more opportunities to connect and collaborate on affiliate and creative marketing programs, which can help to generate more resonant and responsive campaigns in the app.
And with influencer marketing generating better results in many instances, especially within creative-focused elements like Reels, it could be a valuable consideration for your campaigns.
To be eligible to appear in IG's Creator Marketplace listings, creators need to be over the age of 18, and need to adhere to Instagram's branded content and monetization policies.
Brands can access Creator Marketplace via Ads Manager (more info here).
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