Is retail's next wave of personalization coming in 2024?
Briefly

Abercrombie & Fitch and Coach saw sales increase by shifting towards inclusivity and emotions, moving away from a brand-centric concept.
The end of third-party cookies in 2024 will lead to a reliance on first-party audience data, willingly provided by consumers, for personalized marketing strategies.
Read at Retail Dive
[
add
]
[
|
|
]