Elon Musk's rebranding of Twitter as X aims to transform it into a multi-functional 'everything app,' potentially supplanting various existing platforms and services like YouTube, FaceTime, LinkedIn, dating apps, and traditional banking.
X is shifting towards becoming a video-first, free speech platform by introducing features like integration into smart TVs, offering real-time engaging content, organizing video content by AI-powered topics, and launching original shows hosted by notable personalities.
X's design, resembling YouTube's interface, and the streaming of original shows indicate its direct competition with YouTube. Notably, former CNN anchor Don Lemon will not be featured on the platform following a canceled deal.
Competing with X, Truth Social led by Donald Trump focuses on live TV streaming and claims to target content suppressed on other platforms. Despite a high valuation, Trump Media and Technology Group reported notable financial losses, raising concerns about its ability to rival YouTube.
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