ChatGPT's busy year has included racking up 100 million weekly active users, testing in the top 1% for human creativity and being slammed for perpetuating bias, misinformation and creative theft.
But more than anything, ChatGPT ushered generative AI into the mainstream. And in the advertising industry, marketers have spent the past year using ChatGPT and other generative AI tools to execute a wide range of tasks, from generating ad creative and penning product descriptions to automating media buying, planning and optimization.
Miguel Martin, head of digital marketing, Joe & The Juice
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