eBay's partnership with Vogue and rapper Ice Spice for the 2023 Met Gala put pre-owned and vintage fashion at the forefront. The campaign drove a 29% increase in brand awareness and $1 million in earned social media value.
HelloFresh and Marvel Studios collaborated on a Guardians-themed product launch campaign, boosting brand awareness by tapping into the large Guardians audience and enhancing brand perception.
Peacock's personalized year-in-review campaign, using data from Movable Ink, Braze, PickAxe, and mParticle, focused on individual viewer engagement, showcasing subscriber viewing activity for each user.
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