Patagonia released a film, 'Shitthropocene,' highlighting how disposable clothes harm the planet. The clothing brand aims to showcase its durable, high-quality products amidst the overconsumption crisis.
Fast fashion brands like Zara accelerated the 'Shitthropocene' with cheap, trendy, and disposable clothing. Patagonia's response emphasizes the need for quality over quantity in fashion choices.
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