Shopsense AI platform allows consumers to shop during TV events like the CMT Music Awards, creating a seamless shopping experience directly linked to the content they are watching.
Partnership with Paramount Global introduces new advertising and revenue opportunities for networks by integrating shoppable content within their apps and e-commerce sites.
John Halley, president of Paramount advertising, highlights how TV content can now directly influence consumer shopping behaviors, transforming TV into a 1:1 shopping vehicle instead of just a brand awareness tool.
Shopsense AI platform aims to connect consumers with curated products inspired by their favorite content, catering to various events like shows, movies, live broadcasts, and sports, enhancing the shopping experience.
#shopsense-ai #paramount-global #tv-shopping-experience #advertising-opportunities #consumer-behavior
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