In February, Adidas announced it would sell all remaining Yeezy trainers for at least cost price, enabling it to sell $150m worth of products and contribute a profit of approximately $50m, exceeding profit predictions by $200m.
Superdry facing challenges as boss refutes claims of being 'uncool', initiating a restructuring program to cut costs, including seeking rent reductions, de-listing from stock market, and raising funds through new shares.
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