Major European retailers including Tesco, Sainsbury, and Carrefour have carved out substantial niches for themselves. Factors driving this rapid expansion come as a surprise to no one.
Examples of this trend include Ocado, which has granted advertisers direct access to its customer behavior data, allowing marketers to optimise their audiences and attribute campaigns through The Trade Desk.
#retail-media-networks #advertising-industry #proprietary-consumer-data #targeted-advertising-solutions #retailer-expansion
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