"Partnerships, when done right, unlock opportunities, ideas, and success that neither brand could achieve on its own. But what makes for a good partnership? What are the traps that turn good intentions into failed or forced ideas?"
"Your partnership's purpose - or the value it creates for your audience - is the most important bar to set from day one. A successful partnership marries the equity of each brand to unlock new or exciting results for your combined audience. Partnerships can uniquely solve a challenge for customers or simply unlock a moment of delight."
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