X has been presenting a new pitch deck to selected brands, which includes notes on AI-powered search, peer-to-peer payments, premium content, and enhanced ad performance.
X has previously claimed that it plans to enable full payments and banking services within the X platform. That seems unlikely, but it is making some progress on this front.
I don't think most of these concepts are going to be major lures, but maybe they will help X win back some ad partners.
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