"Bright MLS has launched Bright Promote, an in-platform advertising tool that lets real estate agents create and run digital and mail marketing campaigns directly from Bright Listing Management as soon as a listing goes live, the company announced Monday."
"Rather than requiring additional logins or third-party tools, the new product sits inside the existing system where agents enter and manage listings. Agents should be able to market a new listing quickly and professionally, without adding complexity to their workflow, Brian Donnellan, the president and CEO of Bright MLS, said in a statement."
"Within Bright Listing Management, agents can use Bright Promote to set a campaign budget, apply branding and activate a digital or mailer campaign in a few clicks. The tool automatically pulls listing details and photos to generate ad creative tailored to each channel, according to the announcement."
"At launch, Bright Promote includes: Direct integration with Bright Listing Management so agents can promote listings without leaving the platform Campaign activation on Facebook and Instagram when a listing is created or updated Controls for budget, branding and lead destination Real-time performance insights to help agents monitor and refine campaigns"
Bright MLS launched Bright Promote, an in-platform advertising tool for real estate agents. The tool creates and runs digital and mail marketing campaigns directly from Bright Listing Management as soon as a listing goes live. Bright Promote is the first MLS-built advertising solution and is fully integrated into the listing management workflow. Agents can market new listings quickly and professionally without additional logins or third-party tools. Within Bright Listing Management, agents can set a campaign budget, apply branding, and activate digital or mailer campaigns in a few clicks. The tool automatically pulls listing details and photos to generate ad creative tailored to each channel. It includes Facebook and Instagram activation, budget and branding controls, lead destination controls, and real-time performance insights.
#real-estate-marketing #mls-technology #digital-advertising #direct-mail-campaigns #agent-workflow-integration
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