"GumGum, founded in California in 2008 and operating in 19 markets worldwide, is opening a new office in Paris. The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, based on understanding consumer mindset, enables highly effective ad targeting and performance. GumGum already has a strong client base in France, along with an established network of publishers and agency partners. Founded in 2008 in Santa Monica, GumGum is now considered one of the leading global SSPs. Following its international expansion, the company is strengthening its presence with a dedicated Paris office."
"Originally focused on contextual digital advertising, GumGum has gained a competitive edge with the launch of its proprietary "Mindset Graph" technology in 2024. Continuously enhanced by AI, this solution identifies a user's mindset in real time and determines the optimal moment to deliver an ad across multiple digital channels, including mobile, desktop, and CTV."
"To achieve this, the platform analyses millions of signals generated by users' digital interactions, including, but not limited to, the content they consume, the attention paid to each message, the time of day, and the context of consumption. These signals can be enriched with advertisers' first-party data, anonymised insights derived from campaigns across more than 10,000 brands, seasonal and cultural trends, and publisher data."
"GumGum already has a solid presence in France, having delivered campaigns for global brands such as Boucheron, IBM, Adidas, Dell, and Nike. The company also partners with the top 5 global agencies operating in France, and has built a strong network of premium publishers, including Le Monde, La Tribune, Radio France, Le Figaro, and Challenges."
GumGum, founded in 2008 in Santa Monica and operating in 19 markets, is opening a new office in Paris to strengthen its presence in France. The company will expand its offering powered by the proprietary Mindset Graph technology, which identifies a user's mindset in real time and selects the optimal moment to deliver ads across mobile, desktop, and CTV. The platform analyzes millions of user-generated signals from digital interactions, including content consumed, attention paid, time of day, and consumption context. These signals can be enriched with advertisers’ first-party data, anonymised insights from campaigns across more than 10,000 brands, seasonal and cultural trends, and publisher data. GumGum already runs campaigns for major brands in France and partners with top agencies and premium publishers.
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