"Google doing a new test with local services ads on both desktop & mobile where they now are trying to limit the advertisers to just an 8 pack. In the old view you could always click through to "more personal injury lawyers" which took you to the 20 pack but now they just showing the 3 pack with "show more" which expands to an 8 pack and now says "show less" wild!"
"Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to see more LSA listings. This test was spotted by Anthony Higman and he posted some screenshots on X - he wrote: Google doing a new test with local services ads on both desktop & mobile where they now are trying to limit the advertisers to just an 8 pack."
Google is testing removal of the "more" results button for Local Service Ads in web search. The interface now shows a 3‑pack that can expand to an 8‑pack but removes any clickthrough to a larger set of listings. The previous experience allowed users to click through to a 20‑pack of providers. The test appears on both desktop and mobile, and screenshots and a video have circulated on X showing side‑by‑side views. Some observers cannot replicate the test. Limiting visible LSAs may reduce user choice overload but could reduce advertiser visibility and frustrate advertisers amid frequent UI changes.
Read at Search Engine Roundtable
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