Publishers must consider how signal loss post third-party cookie deprecation will affect their businesses, focusing on first-party data and rethinking their tech stack for future-proofing.
Google's Privacy Sandbox, although not a complete solution, is crucial for publisher sustainability. Partnerships with testing companies are essential for successful utilization.
Moving to Prebid Server enables publishers to unlock enhanced ad performance and better monetization opportunities, showcasing the importance of adapting in the evolving digital landscape.
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