"Our biggest is livestream commercials and pre-rolls. Our livestreams have traditional ad inserts that are SSAI-stitched in so it feels like you're watching live on TV. Our on-screen talent will key it up and kick off to an ad break so it's naturally within the content."
"At the end of the day, we're going to get more revenue per view from someone watching on our website than watching on YouTube. It encourages you to go look at other things once the livestream is done."
Jared Collett, senior director of ad operations at Major League Fishing, emphasizes the organization's shift towards content monetization since its transformation into a full league. MLF offers various digital ad inventory types, including livestream commercials, pre-rolls, traditional display ads, and sponsorship takeovers. By hosting its own livestreams on its website, MLF generates more revenue per view compared to third-party platforms. This strategy not only enhances viewer engagement but also increases ad revenue through integrated display banners and sponsorship opportunities.
#major-league-fishing #ad-operations #livestream-monetization #digital-advertising #content-strategy
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