"Influencer marketing can be a challenge for business owners. Working with content creators can be expensive, time-consuming, and-worst of all-risky. It's not uncommon for marketing teams to shell out thousands of dollars to influencers in exchange for social media posts that result in sparse engagement and shockingly few sales. Still, if done right, influencer marketing can help elevate a small business into a household name. Just this year, better-for-you soda brand Poppi sold to PepsiCo for $1.95 billion after blowing up on TikTok."
"That's why, in 2023, they launched a platform that solves many of the pain points businesses face when partnering with YouTubers. The Brooklyn, New York-based company uses AI to match brands with pre-vetted YouTube creators and allows them to place a bid for an ad read in one of their upcoming videos. When the video goes live, brands can use the platform to track their ad's performance and license the content to use in their own advertisements."
Influencer marketing can be expensive, time-consuming, and risky, yet it can also propel small brands to major exits when campaigns connect with audiences. Startups and PR firms are simplifying creator partnerships and measurement. Agentio launched in 2023 to address YouTube-specific pain points by using AI to match brands with pre-vetted creators, enabling bids for ad reads, performance tracking, and content licensing. YouTube creators hold long audience attention spans with high conversion potential; Bombas saw a 5.3x higher return on ad spend after using Agentio ad reads. Superfiliate, launched in 2021, helps brands track affiliate marketing efficiency.
Read at Inc
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