Pulse Premiere aligns ads with premium publisher content like Paramount Global and the NHL, emphasizing brand-safe curation and ad placement against specific IP or networks.
TikTok's Pulse Premiere platform leverages partnerships with premium publishers for advertisers to connect with consumers around high-profile IP and cultural moments.
The Pulse program focuses on top TikTok content in lifestyle, education, and entertainment, aiming to offer advertisers more control and brand safety in ad placements.
Research shows 73% of consumers develop deeper connections with brands on TikTok, highlighting its effectiveness in fostering brand engagement.
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