Some advertisers in the B2B tech category want to be 'basically dark by October 1,' to avoid running any campaigns against election coverage, impacting Q4 revenue predictions.
Advertisers are nervous about the media landscape nearing the U.S. election, leading tech companies to consider going offline and refraining from promotion by election day.
Presidential elections have historically boosted ad revenue, but recent trends indicate advertisers pausing campaigns before elections due to the politically charged climate.
[
add
]
[
|
|
...
]