""We didn't set out intending to be necessarily a singles thing," Warren Webster, Sofar's CEO, tells me."
"(Turns out a lot of people's takeaway from Coldplay KissCamgate may have been, "I want some of what they're having")."
""created to give artists a chance to actually authentically connect with audiences in a way that hasn't been overly controlled by mass entertainment," Webster says."
Sofar Sounds stages concerts at undisclosed venues such as galleries, event spaces, or backyards to showcase emerging artists without algorithmic curation. The company added singles-focused shows after noticing ticket buyers seeking dating opportunities. Those singles events have expanded globally, with more than 60 shows across 16 cities and roughly 7,000 attendees. Concert formats include activities designed to prompt conversation, like bingo-style prompts that encourage strangers to talk. The model emphasizes underground artists, exclusivity, and leaving the house to enable serendipitous, in-person connections that contrast with algorithm-driven music discovery and online dating.
Read at Business Insider
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