The prime minister announced his decision to call a general election on 4 July in the driving rain and with the sound of the song Things Can Only Get Better, synonymous with Labour's 1997 election landslide, blaring from a boombox in the background.
In an attempt to show the party under Blair was modern and dynamic, Things Will Only Get Better was made Labour's official campaign song during the party's 1997 campaign. The change worked. The song re-entered the Top 20.
The D:Ream lead singer Cunnah sung the song at several rallies. The song was also used in a now-famous party political broadcast that showed voters from all stripes heading to the ballot box on a bright, picturesque day led by a mysteriously out-of-frame man dressed in a smart-casual blue shirt who was revealed to be Blair himself at the end.
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