
"The AI DJ feature is an interactive AI-powered DJ that functions as a radio host based on your listening history, preferences, and Spotify's own curation to deliver a playlist while commenting on the songs. Over the years, the company has expanded its capabilities to allow users to chat with the DJ and make music requests by prompting or speaking to the DJ to request specific songs or vibes."
"The DJ feature was previously available in just two languages: Spanish and English. With this new expansion, Spotify is also rolling out the DJ feature to Premium users in Austria, Brazil, Germany, Italy, Portugal, South Korea, Switzerland, and more countries. Every new DJ voice and persona is tailored to the local culture and designed to maximize user engagement."
"For instance, Maïa is the French DJ, Ben is German, Alex is Italian, and Dani is Brazilian Portuguese. The new feature was designed to feel like a native experience, so Spotify went through over 100 auditions to select voices that felt authentic to each market. The feature was also built in collaboration with local teams to shape each DJ's personality, ensuring that the tone, warmth, and cultural nuance felt genuine for native speakers."
"Users can access the DJ feature by going to their Home page or searching for "DJ" and tapping to start a personalized session, letting the DJ work on its own, or tapping the blue circle in the bottom-right corner to request a specific song or vibe through text or voice commands. To switch between languages, users need to tap the three-dot menu within"
An AI-powered DJ feature is expanding for Premium users in Europe and Brazil, adding the DJ function to new markets and four additional languages: French, German, Italian, and Brazilian Portuguese. The interactive DJ acts like a radio host using listening history, preferences, and Spotify curation to deliver playlists while commenting on songs. The feature supports chatting and music requests through prompts or voice. Previously available only in Spanish and English, it now rolls out to Premium users in Austria, Brazil, Germany, Italy, Portugal, South Korea, Switzerland, and more countries. Each DJ voice and persona is tailored to local culture, with over 100 auditions and collaboration with local teams to ensure authentic tone, warmth, and cultural nuance. Users start sessions from the Home page or by searching for “DJ,” then request songs or vibes via text or voice. Language switching uses the three-dot menu.
#ai-music-recommendation #spotify-premium #interactive-voice-assistant #localization #european-markets
Read at TNW | Spotify
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