Google Ads To Add AI Max Content & Titles Related Exclusions On Account Level

"Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year. It will give you the ability to always exclude any other content you don't want to use in your ads at the account level, Ginny Marvin, the Google Ads Liaison, said on LinkedIn."

"AI Max does support using a combination of URL rule types (URLs, custom labels in page feeds, URL combo rules), similar to DSA. URL exclusions are managed at the campaign level and URL inclusions are managed at the ad group level. AI Max also supports page feeds. With page feeds, you can add multiple custom labels."

"However, as you note, AI Max doesn't support all of the rules you may be currently using (e.g. page contains) in DSA. For existing DSA ad groups, the new migration tools will transfer all existing URL settings. Any rule combinations or targets that aren't available in AI Max will be brought over as read-only and continue to work. They cannot be edited though."

"We are also aiming to bring the content and titles related exclusions to the account level later this year. This will complement AI Max's current inventory aware serving that automatically excludes out-of-stock items. It will give you the ability to always exclude any other content you don't want to use in your ads at the account level."

AI Max will gain account-level content and title related exclusions later this year. The change will allow always excluding unwanted content at the account level. AI Max already supports URL rule types using combinations of URLs, custom labels in page feeds, and URL combo rules, similar to DSA. URL exclusions are managed at the campaign level, while URL inclusions are managed at the ad group level. AI Max supports page feeds with multiple custom labels. Some DSA rule types, such as page contains, are not supported in AI Max, but migration tools transfer existing URL settings and keep unsupported combinations as read-only so they continue working.

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