Google Ads AI Max Gains Sources Column in Search Term Report
Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.
Google Ads AI Max For Search Campaigns Globally Available & More
Google globally rolled out AI Max for Search campaigns and introduced campaign-level text guidelines, Merchant Center updates, and AI improvements to Asset Studio.
Google's AI Max for Search ads emphasizes themes over keywords for targeting.,AI Max campaigns leverage artificial intelligence to optimize ad performance by analyzing various signals of user intent.
Google Says AI Max Not Designed To Target SPN Inventory More
AI Max for Search is not designed to target Search Partner Network (SPN) inventory more aggressively than broad match; aggregated data does not show increased SPN targeting.
Google Ads API version 21 introduces significant updates including AI Max for Search campaigns, with numerous enhancements and documentation improvements.
Google and Microsoft are enhancing transparency in advertising while removing redundant bidding features, notably with AI Max for Search and Brand Reports.
