"The client was sending traffic to multiple websites depending on user location in the UK. These websites were not well optimized for user experience, and in some cases lacked the tracking to understand campaign performance."
"The Market established a lead-generation campaign within Facebook which allowed leads to be captured from a semi-automated form from within the social network app. This meant that users were quickly and easily able to register their interest in the campaign."
"The campaign strategy allowed for each Dealership to have their own carefully geo-targeted campaigns and promote their own financial offers to suit business priorities. Users were therefore seeing ads relating to actual product offers available in their local area."
"Accumulatively, the client achieved over 3,000 leads across an 8-month period from the Facebook campaign. While these volumes were higher than any previous social campaign, it also achieved a 90% reduction in cost-per-lead."
A national automotive manufacturer faced challenges with multiple poorly optimized websites and a time-consuming lead qualification process. To address these issues, a lead-generation campaign was launched on Facebook, allowing users to register interest through a semi-automated form. This streamlined the process, enabling dealerships to quickly collect localized leads and convert them into sales. The campaign resulted in over 3,000 leads in eight months and a 90% reduction in cost-per-lead, providing clearer performance insights for both overall campaigns and local dealerships.
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